2019

Climate Crisis - ADAA 2019

Climate Change is a problem of a global scale, time is running out and it's becoming worser, worthy of threatening our existence and our future whether you believe it or not. According to a 2018 report from the UN Intergovernmental Panel on Climate Change (IPCC), we only have 11 years left to rectify, as with the rate of human generated greenhouse gas emissions, the planet could reach the 1.5 degrees Celcius above pre-industrial levels in 2030. The world would have to curb its carbon emissions by at least 49% of 2017 levels by 2030 and then achieve carbon neutrality by 2050 to meet this targets. Beyond that, is critical.

SOFTWARES USED :

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THE PROBLEM


Many are in denial, oblivious or turning a blind eye
Some passed climate change as a hoax, mainly due to a conflicting interest between the cost of fixing climate change and personal gains. Some are in denial, because the problem just seems too enormous, too far (in both time and space), too complex that they are rendered helpless waiting for others to make the change or too scared to leave out of their comfort zone. Some are oblivious because they don't feel affected and it's not talked about that much. And as for those in poverty, they're still struggling with a lot of basic needs. Same goes for developing countries who don't have enough resources or seem to have other priorities at hand. Then maybe for some of the olds, they don't care because they would be dead by then.


Coal is cheap and an important driving force of the economy
The solution to stop global warming is clearly out there, stop human-caused green house emmissions and the burning fossil fuels. But why isn't this fixed yet? Countries are digging more coals and building more coal power plants. In Australia for example, headlines are made to scare people away from acting. Coal is an important part of Australia's economy, and those in the industry are threatened by the possibility of job loss. But as quoted from the article "To be glib, no one said saving the Earth would be free. Acting on climate change will have costs but the costs of not acting will be far, far larger. Better that we come together and manage a fair and effective transition than continuing to delay and pay a much, much greater bill later." Read too this other article which explains the current coal situation in more depth.


This is concerning. "Our biosphere is being sacrificed so that rich people in countries like mine can live in luxury. It is the sufferings of the many which pay for the luxuries of the few," said Greta Thunberg, a 15 year old activist who inspired many kids around the world to school strike in order to address climate change.


THE DANGERS OF CLIMATE CHANGE


  • melting of ice caps
  • sea levels rising, it is said that if all of greenland's ice melts it will raise sea levels by 27 feet (7 meters). An Island called Kiribati will be the first to go with the rising of sea level.
  • wildfires
  • droughts
  • floods
  • extreme weather conditions
  • 6th mass extinction
  • health risks
  • more here

  • METHOD OF DELIVERY

    Panic? Give hope or keep calm?
    I encountered a lot of diversifying opinions throughout all the articles and sources I read. Some say we need to panic and start thinking of it as a crisis, like Greta Thunberg and the author of 'The Uninhabitable Earth: A Story of the Future', David Wallace-Wells. Others say panicking or inducing fear can lead to denial instead. Some say it's a hoax, isn't too serious of a problem and that the media and activists are exaggerating. Some says a positive frame is more likely to be getting people to act. Some says scaring is needless and a calmer approach needs to be used instead.

    Personally, I feel that fear and panic is important especially due to the imminince and scale of the problem. This should be a wake up call to all of us and we should start prioritizing climate change as a real threat, not dismissing it as something less important and "could wait for later". Needless to say, doesn't mean going all negative and scary is effective. I believe providing hope is also helpful, seeing as people feel helpless to the enormity and complexity of the problem and at the end of the day, I want to inspire people to act and change.

    ‘Climate change is an inescapable present and future reality, but the point of the IPCC report is that there is still a chance to seize the best-case scenario rather than surrender to the worst.’


    Make it personal: the impacts to us humans
    We hear a lot about polar bears losing their homes, icecaps melting, sea levels rising, our bio diversity threatened. But what of the impacts to us humans? Jack Harries invites us to look at the front lines, of the people experiencing the worst of climate change. Often times the human story is left out and it is important for people to know how climate change can affect them too. This method is being used by national geographic in its series of 'Gone in a Generation' where it's shown how the older generations are concerned when comparing the world from their youth to that of their youngs. Lush forests that used to be his hunting ground has been burnt from wild fires. "It's sooooo hot, Daddy," said a 3 year old child of the journalist in an article titled 'Fear and loathing on the climate beat'. It's often a driver of change for parents when thinking of the bleak future their kids will face.


    Numbers and evidences
    Studies had been made on the effects of 'copywriting' towards driving people to care more of climate change. Saying '97 percent of climate scientists have concluded that human-caused global warming is happening' can help people accept the truth more. Even the usage of celcius over fahnrenheit can improve the effectiveness when warning people of climate change.


    REFERENCES


    This I could say is my main reference on how the animation would flow. The feel, the sound design, the camera movement, and the art style. I like the emotional build of this, from framing things negatively in the beginning to finally ending it with hope.

    MOODBOARD


    styleguide

    This kind of textured artstyle. Heavy with cel animation.
    More references: ref 1, ref 2


    climate change

    Climate change


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